I’m Christie — a creative director, storyteller, and full-time chaos wrangler.
As Group Creative Director at Group SJR New York, I lead a multidisciplinary team of designers, art directors, editors, and motion artists to create smart, strategic content for global brands. I’m known for bringing clarity to complexity, building strong creative systems, and rolling up my sleeves to make the work better — whether I’m leading a team or designing a deck myself.
At home, I swap pitch decks for peekaboo with my toddler, LEGO builds, flower arranging, and snuggles with my pittie. Creativity isn’t just a job — it’s how I move through the world.
I lead with empathy, thrive under pressure, and believe the best work comes from curiosity and collaboration.
Creative & Art Direction
Content Strategy
Concept Development
Creative Leadership
Social Strategy
AI Tool Integration
Presentation & Pitch Design
Branding
Graphic & Visual Design
UI/UX Design
Video & Motion Oversight
Workflow Optimization
Creative Operations
Team Mentorship
Group SJR, New York, NY
March 2022 - Present
Clients: Tiffany&Co., Aetna, Accenture, Amazon Science and Burke Rehabilitation
Group SJR, New York, NY
June 2021 - March 2022
Clients: Aetna, HDMS, CWL, Synchrony and Roku
Group SJR, New York, NY
June 2018 - June 2021
Clients: Aetna, Pfizer, Drax, ANA, Spotify, Mattel and J&J
TMP Worldwide, New York, NY
June 2015 - June 2018
Clients: P&G, Raytheon, Nespresso, Pace University, and Under Armour
McCann, New York, NY
March 2014 – August 2015
Clients: U.S. Army, Cigna, Lockheed Martin, and Verizon
Narrative, New York, NY
April 2013 – September 2013
Clients: Toyota, Under Armour, and Global Grind
Narrative, New York, NY
January 2012 – April 2013
Clients: P&G, Boost Mobile, Universal Pictures, SonyPictures, Hennessy, Crown Royal, Toyota, and SKYY Vodka
RDA Integrated, New York, NY
March 2011 – January 2012
Clients: Harry & David, and Morso NYC
Ogilvy & Mather, New York, NY
October 2010 – February 2011
Client: AVON
With 15+ years of experience across design, content, and creative leadership, I bring strategic thinking and hands-on execution to help brands cut through the noise.
view resumeSJR Newsroom | Feb 16, 2023
Purposeful Visuals: Creative Changemakers and Genuine StorytellingAdobe Webinar | Nov 16, 2021
SJR supports COVID-19 vaccination drive with the help of Adobe StockAdobe Blog | Oct 14, 2021
© Christie Gi 2025. All Rights Reserved.