Aetna COVID-19 Vaccine PSA

Aetna COVID-19 Vaccine PSA


Creative Director

about this project

CVS Health/Aetna Better Health are uniquely positioned to lead and address vaccine uptake hesitancy, allay anxieties and offer hope to the most vulnerable members of our communities, especially in African American and Hispanic communities within our Medicaid footprint.

Nearly 20% of Americans were covered by Medicaid in 2019. These are the doers. Hardworking people, fighting to overcome. Essential workers who didn’t have the luxury to WFH. They know challenge, and they rise to meet it. We’ve met these people before, early in the pandemic, and celebrated them. Now our aim is to empower them. To remind them of their critical role, not only for the jobs they do, and the economy they’ve kept functioning, but for their ability to take that conquering spirit and help overcome the disease – one vaccination at a time.

Messaging speaks to why vaccines are safe, the benefits of protecting oneself and family, the fact that the vaccines are free, and that Aetna is there to offer support, in any way it can.

Our work was featured in an array of prominent news outlets, from Variety, to AdAge, The Drum, and more.

This video is featured on Adobe for best use of stock imagery during the pandemic.

Aetna social animation world mapAetna social animation - hydrateAetna social animation - smellAetna social animation typewriterAetna social animation boatAetna social animation butterflyAetna social animation - singAetna social animation mirrorAetna social animation map
AETNA MEDICARE - gone fishingAETNA MEDICARE - calendar and folderAETNA MEDICARE - calendar flippingAETNA MEDICARE - social security on a walletAETNA MEDICARE - sneakers stepping in
AD COUNCIL COVID-19 PSAS wash hands for 20 seconds animationAD COUNCIL COVID-19 PSAS disinfect animationAD COUNCIL COVID-19 PSAS physical separationAD COUNCIL COVID-19 PSAS 6 feet away animationAD COUNCIL COVID-19 PSAS germ can spread animation AD COUNCIL COVID-19 PSAS stay home animation
AETNA COVID-19 VACCINE PSA mom and babyAETNA COVID-19 VACCINE PSA Commuter in trainAETNA COVID-19 VACCINE PSA Dianette FigueroaAETNA COVID-19 VACCINE PSA - Jim SmallridgeAETNA COVID-19 VACCINE PSA grocery store packerAETNA COVID-19 VACCINE PSA Americans collageAETNA COVID-19 VACCINE PSA Dr. Stephanie WhyteAETNA COVID-19 VACCINE PSA birthday imageAETNA COVID-19 VACCINE PSA friends together image
Aetna COVID-19 Vaccine PSA Social
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AETNA MEDICARE - passport and flight ticket

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