Misconceptions of Quitting Smoking

Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people continue to smoke. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients.

In collaboration with Pfizer, we created Quitclips - a destination hub that assists HCPs in initiating those conversations by delivering medically accurate, engaging smoking cessation “explainer” videos that are easy to digest and share. These animated video series in particular address the misconceptions of quitting smoking.