At Lockheed Martin, we're engineering a better tomorrow. That is the thought at the heart of our new campaign and the message that would help reposition the brand for the future.
To deliver that new promise, we created a consistent brand advertising guideline that was used for many campaign executions such as the branded graphics for the Farnborough International Airshow in the UK, out of home billboards at Pentagon Transit Center in DC and lastly, expanding Lockheed Martin's social media presence with the anticipation around the launch of Orion Exploration Flight Test – 1 (EFT-1) spacecraft on December 5th.
This newfound commitment to social activity led to a significant increase in followers for the brand. In the 6 months prior to the campaign launch, Lockheed Martin's social channels increased in followers by 38%. In the 6 months after the launch, the channels experienced an incredible 50% growth rate. And the new audience was highly engaged with the brand leading to a 153% increase in average engagement on social posts post-launch.
This video is featured on Adobe for best use of stock imagery during the pandemic.