Smoking is the leading cause of preventable death in the United States, and although the number of smokers has declined steadily for the past few decades, over 37 million people continue to smoke. Smokers who want to quit may seek help from their healthcare provider to do so. As such, understanding the realities of the addiction and its affects may assist healthcare providers in smoking cessation discussions with their patients.
In collaboration with Pfizer, we created Quitclips - a destination hub that assists HCPs in initiating those conversations by delivering medically accurate, engaging smoking cessation “explainer” videos that are easy to digest and share. This video explores the journey of nicotine from inhalation, to its effects on the brain and receptor populations, to why withdrawal happens and ways to break the cycle.
Our work was featured in an array of prominent news outlets, from Variety, to AdAge, The Drum, and more.
This video is featured on Adobe for best use of stock imagery during the pandemic.